The way people shop has significantly changed in recent years. They used to shop directly at the store, now they shop more on online stores or e-commerce. The development of technology has surely contributed to the growing e-commerce market.
This makes online shopping activities feel more satisfying for customers. Therefore, businesses that focus on e-commerce-based sales are now attracting many entrepreneurs.
So, are you one of those who want to start implementing an e-commerce-based sales focus on the business you are currently in? To focus on e-commerce-based sales, you need to be familiar with the term e-commerce enabler and its benefits for entrepreneurs.
What are e-commerce enablers?
An e-commerce enabler is a company that provides end-to-end solutions for brands doing e-commerce business. These services include authorized store management, digital marketing, creative services, customer service management, supply chain management and fulfillment. In other words, e-commerce enablers help brands to succeed in their online sales through e-commerce platforms and other online channels. Digital strategy and execution, platform optimization, order processing and fulfillment, as well as product delivery through 3PL partners are common things needed for an enabler
E-commerce enabler offers one-stop solutions such as website optimization, creating market strategies, integrating all digital media, supervising customer service, handling shipping and logistics, so that you as a client can fully focus on the growth aspect of the business.
It can be said that the business model carried out by this e-commerce enabler company is BRB or business to business. There are also various services provided by e-commerce enablers, ranging from content production, marketing, channel integration, to product delivery to customers.
How Do E-commerce Enablers Work?
E-commerce enabler works with three models, namely general operations, distribution models, and content services. Here’s an explanation of each:
- General operation
- Distribution
- Content service
This model focuses on the branding side of an online store by taking the name of the operating service provider. Process services are also fully provided for e-commerce based sales. Marketing and promotion costs are charged to the brand. Later, the income can be in the form of fees and commissions on sales that occur.
In this model, the service provider makes a complete purchase of a product from a brand using their own funds. After that, they set up shop on the e-commerce platform to resell the product.
After the goods are sent to the service provider, the sales process has been completed and the marketing costs are fully borne by the service provider. The responsibility for selling the product also shifts to the service provider. However, service providers can collaborate with brands to conduct sales campaigns.
If you use this model, the service provider only offers product marketing or e-commerce planning solutions for your brand or provides content for product promotion. Service providers also charge fees related to the marketing services they provide.
E-commerce Enabler Companies in Indonesia
The success of e-commerce cannot be separated from the role of e-commerce enablers. There are several e-commerce enablers that are widely used by local companies. The following is an example of an e-commerce enabler in Indonesia:
- aCommerce
- Jet Commerce
- Sirclo
- SCI E-Commerce
- Berdu
aCommerce is an e-commerce enabler founded in 2013 and headquartered in Bangkok. This e-commerce enabler has been operating in several Asian countries such as Indonesia, the Philippines, Malaysia, and Singapore.
Jet Commerce is an official partner of Alibaba which was founded in 2017. Over time, Jet Commerce has penetrated into the e-commerce industry where brands can sell online. Apart from Indonesia, Jet Commerce also operates in China, the Philippines, Vietnam and Thailand.
Sirclo has served various marketplaces such as Tokopedia, Shopee, Lazada, Bukalapak, and Blibli.com. The company handles end-to-end sales through the marketplace, from managing stock of goods to product delivery. Sirclo itself has managed more than 200 brands.
SCRI E-commerce is an e-commerce enabler originating from a neighboring country, Singapore, and has been established since 2017. Since operating in Indonesia, this e-commerce enabler has partnered with several marketplaces such as Bukalapak, Tokopedia, and JD.id.
Next is Berdu, which was founded in 2015. Berdu is an online store website maker platform with a simple but sophisticated display. Equipped with a myriad of features from order management, CRM, to team management. Berdu can be accessed properly using a smartphone so that it is easy to control anytime and anywhere.
The Advantages of E-Commerce Enabler For Entrepreneurs
For entrepreneurs, e-commerce enablers have the following benefits:
- Get an excellent service by experienced brand consultants
- Store Operations.
- Digital Marketing
- Content Localization
E-commerce enablers have the experience and expertise in running an online store so they know exactly how the industry works. They have data that can be used to develop an online store. With this data, e-commerce enablers can ensure effective growth for their clients.
The e-commerce enabler also helps you to prepare all the aspects needed for effective and efficient store operations. From launching stores, managing product lists, to WCRA (War Commander Rogue Assault Indonesia) handling consumer complaints, e-commerce enablers can help you. You need an experienced team to do this so you can focus on other aspects of your business like product development.
Digital marketing is an important key in running an online business. In doing digital marketing, you need copywriting skills, social media, and various other campaigns. If you feel you don’t have these skills, an e-commerce enabler can help with your shortcomings. Enable e-commerce usually has a digital marketing team that is expert for all things needed in that field.
If you want to expand your business to other countries, take advantage of enabling e-commerce to create content that is familiar in your target country. Content localization includes not only language, but also format and design, as well as cultural sensitivities. For example, if you are an Asian brand owner looking to enter the European market, your brand content needs to adapt to their local language, cultural sensibilities, way of life and preferences. This way, your product will be better received in the region.
For those of you who have an online business of your own brand, you can look at the e-commerce enablers. Moreover, with the advantages of e-commerce enablers who are very helpful for entrepreneurs, using them will surely be very profitable. Start building your own brand and join an e-commerce enabler.
Don’t forget to integrate your website or online business app with a payment gateway. By using a payment gateway system like Duitku, your business will be able to accept various payment options that are done automatically 24/7. Duitku as an Indonesian payment gateway that has obtained permission from Bank Indonesia and has a standard payment card industry data security certificate (PCI-DSS) will give your customers a sense of security when transacting.
Let’s integrate your business with Duitku and increase customer satisfaction and loyalty! Let DUITKU take care of your transaction!
